
HELLO I'M ELIF
SENIOR DIGITAL
PRODUCT DESIGNER
SPECIALIZED IN UI / UX DESIGN / DESIGN SUPPORT / BRAND IDENTITY / MOTION DESIGN
Get in touch
Behance
UK, London
4:29:03 PM

HELLO I'M ELIF
SENIOR DIGITAL
PRODUCT DESIGNER
SPECIALIZED IN UI / UX DESIGN / DESIGN SUPPORT / BRAND IDENTITY / MOTION DESIGN
Get in touch
Behance
UK, London
4:29:03 PM
Overview
Overview
Overview
10 Year
Design Experience
Multidisciplinary designer with experience in fashion, graphic, and product design
4 Year
Specializd in UI/UX
Helping brands meke their mark online.
20+
Customer
Helping brands meke their mark online.
40+
Project
Solving complex design and user experience problems
Proficient in wireframing, prototyping, and creating user flows to craft seamless experiences. — Skilled in user research, usability testing, and data-driven decision-making. - Knowledgeable in design systems, and responsive design principles. — Integrate AI into my design process to analyze where it can add value and simplify workflows, particularly during the empathize and research phases. — Leverage human-computer interaction principles to design intuitive, user-friendly systems that align with natural human behavior and cognitive patterns. - Passionate about visual hierarchy, interaction design, and creating intuitive interfaces. — Use my animation skills to create interactive prototypes and fun, engaging micro-interactions in every design. - Exploring data analysis tools to better understand hidden or overlooked insights. — Strong advocate for accessibility and inclusive design practices. - Passionate about social impact projects and applying the Do No Harm principle in design. — Always eager to learn new tools, methods, and skills. - Deeply in love with my dog, Roi, who is my best friend and the center of my world (and he knows it). — Avid reader with a yearly goal of 100 books, often exceeding it. — Currently training for a half-marathon as part of my love for challenging goals. - I’m not perfect — Struggle with starting too many things at once but embrace it as part of my growth. - Driven by curiosity, creativity, and a desire to make a positive difference.
Proficient in wireframing, prototyping, and creating user flows to craft seamless experiences. — Skilled in user research, usability testing, and data-driven decision-making. - Knowledgeable in design systems, and responsive design principles. — Integrate AI into my design process to analyze where it can add value and simplify workflows, particularly during the empathize and research phases. — Leverage human-computer interaction principles to design intuitive, user-friendly systems that align with natural human behavior and cognitive patterns. - Passionate about visual hierarchy, interaction design, and creating intuitive interfaces. — Use my animation skills to create interactive prototypes and fun, engaging micro-interactions in every design. - Exploring data analysis tools to better understand hidden or overlooked insights. — Strong advocate for accessibility and inclusive design practices. - Passionate about social impact projects and applying the Do No Harm principle in design. — Always eager to learn new tools, methods, and skills. - Deeply in love with my dog, Roi, who is my best friend and the center of my world (and he knows it). — Avid reader with a yearly goal of 100 books, often exceeding it. — Currently training for a half-marathon as part of my love for challenging goals. - I’m not perfect — Struggle with starting too many things at once but embrace it as part of my growth. - Driven by curiosity, creativity, and a desire to make a positive difference.
Proficient in wireframing, prototyping, and creating user flows to craft seamless experiences. — Skilled in user research, usability testing, and data-driven decision-making. - Knowledgeable in design systems, and responsive design principles. — Integrate AI into my design process to analyze where it can add value and simplify workflows, particularly during the empathize and research phases. — Leverage human-computer interaction principles to design intuitive, user-friendly systems that align with natural human behavior and cognitive patterns. - Passionate about visual hierarchy, interaction design, and creating intuitive interfaces. — Use my animation skills to create interactive prototypes and fun, engaging micro-interactions in every design. - Exploring data analysis tools to better understand hidden or overlooked insights. — Strong advocate for accessibility and inclusive design practices. - Passionate about social impact projects and applying the Do No Harm principle in design. — Always eager to learn new tools, methods, and skills. - Deeply in love with my dog, Roi, who is my best friend and the center of my world (and he knows it). — Avid reader with a yearly goal of 100 books, often exceeding it. — Currently training for a half-marathon as part of my love for challenging goals. - I’m not perfect — Struggle with starting too many things at once but embrace it as part of my growth. - Driven by curiosity, creativity, and a desire to make a positive difference.
Proficient in wireframing, prototyping, and creating user flows to craft seamless experiences. — Skilled in user research, usability testing, and data-driven decision-making. - Knowledgeable in design systems, and responsive design principles. — Integrate AI into my design process to analyze where it can add value and simplify workflows, particularly during the empathize and research phases. — Leverage human-computer interaction principles to design intuitive, user-friendly systems that align with natural human behavior and cognitive patterns. - Passionate about visual hierarchy, interaction design, and creating intuitive interfaces. — Use my animation skills to create interactive prototypes and fun, engaging micro-interactions in every design. - Exploring data analysis tools to better understand hidden or overlooked insights. — Strong advocate for accessibility and inclusive design practices. - Passionate about social impact projects and applying the Do No Harm principle in design. — Always eager to learn new tools, methods, and skills. - Deeply in love with my dog, Roi, who is my best friend and the center of my world (and he knows it). — Avid reader with a yearly goal of 100 books, often exceeding it. — Currently training for a half-marathon as part of my love for challenging goals. - I’m not perfect — Struggle with starting too many things at once but embrace it as part of my growth. - Driven by curiosity, creativity, and a desire to make a positive difference.
Approach
Approach
Approach
My approach, three core themes guide my work: AI Assistance, Social Impact, and a strong Focus Point. These elements ensure that every project is not only functional but also ethically responsible, user-centered, and future-oriented.
My approach, three core themes guide my work: AI Assistance, Social Impact, and a strong Focus Point. These elements ensure that every project is not only functional but also ethically responsible, user-centered, and future-oriented.
My approach, three core themes guide my work: AI Assistance, Social Impact, and a strong Focus Point. These elements ensure that every project is not only functional but also ethically responsible, user-centered, and future-oriented.
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Empathize &
Understand Needs
I conduct research, observations, and direct engagement to un derstand users' needs, emotional responandses, motivations. analyze users' emotional journeys and the barriers they face.
AI Assistance: I use AI tools to analyze large datasets and extract deeper user insights.
Social Impact: I aim to reduce digital exclusion and address accessibility barriers.
Focus Point: I avoid empathetic projection bias by considering diverse user profiles and needs.
Empathize &
Understand Needs
I conduct research, observations, and direct engagement to un derstand users' needs, emotional responandses, motivations. analyze users' emotional journeys and the barriers they face.
AI Assistance: I use AI tools to analyze large datasets and extract deeper user insights.
Social Impact: I aim to reduce digital exclusion and address accessibility barriers.
Focus Point: I avoid empathetic projection bias by considering diverse user profiles and needs.
Empathize &
Understand Needs
I conduct research, observations, and direct engagement to un derstand users' needs, emotional responandses, motivations. analyze users' emotional journeys and the barriers they face.
AI Assistance: I use AI tools to analyze large datasets and extract deeper user insights.
Social Impact: I aim to reduce digital exclusion and address accessibility barriers.
Focus Point: I avoid empathetic projection bias by considering diverse user profiles and needs.
My Design Approach
and Process

Tools & Skils
That Shape My Designs
I ALWAYS RELY ON FIGMA FOR SEAMLESS COLLABORATIVE INTERFACE DESIGN.
ADDING MOTION AND ANIMATIONS USING AFTER EFFECTS AND PRINCIPLE.
CRAFTING STUNNING BRAND IDENTITIES WITH ADOBE ILLUSTRATOR.
VISUAL THINKING MIRO
I expand horizons, crafting rare insights that uplift my inner core.
IDEAS INTO PROTOTYPES wıth MARVEL.
Creating engaging visuals using AI tools like DALL·E.
TURNING PHOTOS INTO ART USING ADOBE PHOTOSHOP.
CREATING HTML STRUCTURES AND BASIC STYLING WITH CSS.
Utilising ChatGPT as an all-round assistant for research, brainstorming, generating ideas, and refining content.
MANAGING PROJECTS WITH JIRA AND TRELLO.
CREATING ACCESSIBLE DESIGNS FOLLOWING WCAG STANDARDS.
OPTIMIZING WEBSITES THROUGH CMS PLATFORMS LIKE SQUARESPACE,WIX AND WordPress
QUICK SOLUTIONS
GATHERING USER INSIGHTS THROUGH USERTESTING.
BUILDING AN ENTIRE WEBSITE SOLO IS EFFORTLESS WITH FRAMER.
BUILDING 3D INTERACTIVE VISUALS USING SPLINE.
COLLABORATING WITH TEAMS ON INVISION AND ZEPLIN.
TRACKING USER BEHAVIOR WITH HOTJAR AND GOOGLE ANALYTICS.

Tools & Skils
That Shape My Designs
I ALWAYS RELY ON FIGMA FOR SEAMLESS COLLABORATIVE INTERFACE DESIGN.
ADDING MOTION AND ANIMATIONS USING AFTER EFFECTS AND PRINCIPLE.
CRAFTING STUNNING BRAND IDENTITIES WITH ADOBE ILLUSTRATOR.
VISUAL THINKING MIRO
I expand horizons, crafting rare insights that uplift my inner core.
IDEAS INTO PROTOTYPES wıth MARVEL.
Creating engaging visuals using AI tools like DALL·E.
TURNING PHOTOS INTO ART USING ADOBE PHOTOSHOP.
CREATING HTML STRUCTURES AND BASIC STYLING WITH CSS.
Utilising ChatGPT as an all-round assistant for research, brainstorming, generating ideas, and refining content.
MANAGING PROJECTS WITH JIRA AND TRELLO.
CREATING ACCESSIBLE DESIGNS FOLLOWING WCAG STANDARDS.
OPTIMIZING WEBSITES THROUGH CMS PLATFORMS LIKE SQUARESPACE,WIX AND WordPress
QUICK SOLUTIONS
GATHERING USER INSIGHTS THROUGH USERTESTING.
BUILDING AN ENTIRE WEBSITE SOLO IS EFFORTLESS WITH FRAMER.
BUILDING 3D INTERACTIVE VISUALS USING SPLINE.
COLLABORATING WITH TEAMS ON INVISION AND ZEPLIN.
TRACKING USER BEHAVIOR WITH HOTJAR AND GOOGLE ANALYTICS.
Selected
Works
Selected
Works
Selected
Works
SAAS PRODUCT
IMAGINE.IO

SAAS PRODUCT
IMAGINE.IO

FINTECH
NESTEGG

FINTECH
NESTEGG

SPORTTECH
FITHLETIC

SPORTTECH
FITHLETIC

Kids & Entertainment
KIDOPLAY

Kids & Entertainment
KIDOPLAY

Services
Services
Services



UI / UX Design
User Interface
User Experience
Wireframing
Prototyping
Interaction Design
Usability
Accessibility
Responsive Design
User-Centered Design
I design intuitive and engaging user interfaces that deliver seamless digital experiences across web and mobile platforms. By focusing on user needs, clear navigation, and aesthetic harmony, I craft interfaces that not only look stunning but also feel effortless to use. Every design decision is guided by a deep understanding of user behavior, ensuring an experience that balances functionality and visual appeal.
UI / UX
Design
User Interface
User Experience
Wireframing
Prototyping
Interaction Design
Usability
Accessibility
Responsive Design
User-Centered Design
I design intuitive and engaging user interfaces that deliver seamless digital experiences across web and mobile platforms. By focusing on user needs, clear navigation, and aesthetic harmony, I craft interfaces that not only look stunning but also feel effortless to use. Every design decision is guided by a deep understanding of user behavior, ensuring an experience that balances functionality and visual appeal.

Skills & Certifications
Skills & Certifications
Skills & Certifications
As a UI/UX designer, I prioritise people above all else in my designs. This passion drives me to deepen my understanding of human behaviour, human-computer interaction, and emotional design, ensuring that my work remains user-centred and impactful.
I constantly seek growth through certifications and seminars, staying updated with trends and exploring how AI can enhance design. Guided by a "design for a better world" philosophy, I focus on creating solutions in areas like climate action, public health, and disaster management.
As a UI/UX designer, I prioritise people above all else in my designs. This passion drives me to deepen my understanding of human behaviour, human-computer interaction, and emotional design, ensuring that my work remains user-centred and impactful.
I constantly seek growth through certifications and seminars, staying updated with trends and exploring how AI can enhance design. Guided by a "design for a better world" philosophy, I focus on creating solutions in areas like climate action, public health, and disaster management.
Certifications
Education
There’s so much more to know about me. To view my projects from before 2010 or access my CV, feel free to use the links below or email me at iam@elifuysal.co.uk.
or contact with form below . I'll back to you in 24 Hour.
Currently I'm open to new opportunities and projects. Feel free to reach out.
Currently I'm open to new opportunities and projects. Feel free to reach out.
Currently I'm open to new opportunities and projects. Feel free to reach out.